Maximize Your Home's Value: A Guaranteed Strategy
The Two Critical Questions Every Home Seller Faces
When you decide to sell your home, you're immediately confronted with two crucial quesitons.
1. What is my home truly worth?
2. Should I renovate before selling, or sell as-is?
While conventional wisdom suggests renovated homes fetch higher prices, the real question is more nuanceed" Which approach will put more money in your pocket?
The Renovation Dilemma
It's true that updates and renovations can increase your home's sale price. But will the investment deliver a profitable return? Many sellers find themselves caught in this challenging decision without clear guidance.
- Selling as-is eliminates upfront costs and delays
- Renovating potentially increases sale price
- But which option maximizes your net proceeds?The Surprising Truth About Selling As-Is
Contrary to popular belief, selling your home in its current condition can often be the most financially advantageous choice—when handled correctly.
Most agents offer opinions based on limited market knowledge or personal bias. Our approach is different.
The Guaranteed Decision-Making Process
We've developed a systematic 5-step process that guarantees you'll make the optimal financial decision for your specific situation. This isn't about pushing you toward renovation or as-is selling—it's about empowering you with concrete data to make the choice that maximizes your return.
Our unique methodology eliminates guesswork and provides you with:
- Verified as-is market value (not an estimate)
- Strategic renovation assessment with precise costs
- Accurate after-renovation valuation
- Clear financial comparison between options
Ready to Discover Your Best Path Forward?
My 5-Part Strategy for Guaranteed Results
1. Remove Bias from the Equation
This all starts by "emptying my bucket," as Chris calls it—eliminating any of my personal preferences, bias or opinions towards the client's decision. My role is to provide complete information and empower sellers to make their best choice.
2. Answer the core question—renovate or sell as-is?
Every seller asks it. But to answer confidently, they need three key inputs:
1. The as-is price
2. The after-renovated price
3. The renovation scope and budget
Let’s start with the as-is price. Most (all?) agents make a guess. How lazy is that? Maybe their dartboard is in the shop getting repaired? Isn’t there too much money at stake for guesswork?
Instead, I offer a strategic—and proven—approach:
We purposefully list the home below market expectations to attract attention to drive competition. Instead of buyers analyzing market data like recently sold comparable homes, this strategy causes competition so buyers bid against one another, revealing the home’s true as-is value. No guessing. Real data and an offer a seller can sign, if they choose to do so.
Results? This strategy consistently delivers. Last month, using this strategy, a client received 12 offers and sent strategic counter offers to 8 of them. The results were:
Anticipated as-is price – Low $900,000s
Listing price: $874,900
Offers received: 5 offers in the $950,000 range, 1 offer at $967,000 and the winning offer was $987,000
Part 3: Develop a Strategic Renovation Plan
In collaboration with my designer and contractors, we create a detailed renovation scope of work with a fixed budget, focusing on improvements and materials that deliver the highest expected return without over-improving the property.
Part 4: Estimate the after-renovated value
Here’s the one place we do make an educated guess. Though, it’s a solid one—because there are usually more renovated comparable home sales available, allowing for a much tighter range of projected value.
Part 5: Empower the Decision — with clarity
Armed with concrete figures – guaranteed as-is value with an offer in hand, detailed renovation costs, and projected after-renovation value, my clients are positioned to make an informed, confident decision regarding which option will address their risk tolerance and maximize their return on investment.
This process isn’t about persuasion. It’s about empowering people with clear, actionable data to make the best choice for their circumstances.
And that, to me, is what good advising is all about.
Then replace the wording in the "Let's Discuss" button with the following wording
Let's Discuss Our 5-Step Strategy
No pressure, no sales pitch—just a proven process that ensures you'll make the decision that's right for your circumstances.